Last week, we rushed through creating a newsletter. This week we’ll highlight some of the other features on Mailchimp. Again, there are so many things you can do with Mailchimp. I can’t possibly get to them all.
Templates
It’s a great idea to create a template for your monthly, quarterly, weekly newsletter. (Though if you are weekly, you don’t need me.) A template of your newsletter with your layout, logo, links, and other data already added makes it even easier to send out. A few clicks versus building an entire layout. Click on Email template and choose one that will work for most of your newsletters. Click on the top box to enter your logo, banner, or standard picture. Click on the social media tags and add all your links. (This is the best part of a template—not having to find all those links.) Don’t worry about the info at the bottom of the template. When you create a campaign, Mailchimp will automatically add that data (address, email, etc.).
Segments
Find Segments under the Audience menu. This allows you to divide your customer list based on their interests, ages, location, etc. You can split up your audience to target them better. Click on Create a Segment. Next choose which audience members and what criteria to use. Choose Any or All contacts that match the criteria including Date Added, Sign up Source, and Campaign activity. You can segment your audience in many other ways. Each criterion for division has different choices. If you click by Date Added and choose After the Last Campaign was sent, you can send just the newest members of your contact list a message. Maybe a personal welcome note or a lead magnet (a freebie like digital content). We’d have another eighteen-page post if I went through all the options for segments, but questions you ask from your landing page/sign up can determine how you can segment. Hit the Add button to narrow the field further with more criteria. Once complete, hit Preview Segment to see the subscribers who meet your request. Click Save Segment or go back and revise. You can also send a campaign for email or postcards right there. You can export the segment into a CSV file for backup.
Webpages
Click on the Webpage option on the left-hand menu. Choose how you wish to start—Design, Selling, or Services. I’m starting with Design as I’m not planning to sell books or services from my site. Choose a name for your webpage and click Edit My Site. Click on Edit Page to design the elements. Like the newsletter creator, the webpage creator allows you to click on elements on the page and edit them. Uploading your images is easy. Text and images are edited on the right, similar to the newsletter. Each pre-made element can be edited to add data, such as the buttons. Click on a button to add a link. On the bottom right is the Sections menu to speedily get you to a section to edit. Just click on your choice.
Back on the management page, other options include Style that has various color schemes for text and backgrounds. The cookie manager puts a disclaimer about how cookies work and lets the viewer know you are using them. It’s important if you are using a Pixel to let people know you are gathering information. Like WordPress, Mailchimp will host the site with their name in your domain name. Having your newsletter, mailings, marketing, and website all in one place can be super convenient.
As I write this, I see Mailchimp has a major announcement coming. If it counteracts anything from the last two posts, I’ll give you all an update.
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