Tuesday, May 25, 2021

Mailchimp

 


Mailchimp is a versatile marketing system website. It continues to grow and change in this unusual market. I might not have all the boxes checked on the latest services for this powerful service. But I’ll give you a good overview.

Also, it’s not the only marketing service available. Other authors swear by Constant Contact or MailerLite among the competitors for your mailing needs. I’m still using Mailchimp and will share how easy the program is for simple newsletters with small mailing lists.

Mailchimp offers many opts under the wide umbrella of mailing service. Authors store customer lists, create and publish marketing mailings including newsletters, and create a website.

Authors usually come to Mailchimp to publish that elusive newsletter we all need. The service will also assist with mass mailings of all sorts of marketing materials you can create on their site. It also now can help small businesses create websites and assist with materials for marketing campaigns. Through the service, businesses can manage their audience, create ads, and automate marketing (reach out to customers).

The website also provides essential feedback on the marketing campaigns created. Users can sort through statistics such as views, clicks, and purchases. Audiences can be customized to hit the best customers for the product.

Setting up is relatively easy, and management takes a few clicks. Users can add links to their mailing list from other apps such as Twitter and Facebook.

Accounts are free to start with less than 2000 contacts on a mailing list. Prices from there range from $10 a month for 500 contacts with 24/7 support. The next cost level is $15 a month for 500 contacts and specialized digital tools for larger businesses. Last, the pricing tops out at $300 a month for 10,000 contacts and a comprehensive service report.

 

 

Tuesday, May 18, 2021

Vellum for Authors

  
 

Again, I’d like to say a huge thank you to guest blogger, Stacey Osvett, for giving us the fantastic post on how to use Vellum. We had more reads on the post than other this year. You rock, Stacey!

So, how do authors use Vellum? It’s simple. Just format your books. Vellum gives authors a straightforward way to create digital versions of their books. No worries about weird edit marks or random spacing. Anyone can go Indie with Vellum in their tool belt. The program also offers a way for authors to be creative with their chapter starts, section breaks, and more. Vellum books look very professional and polished, adding to your brand and showing the world you are a serious writer.

It’s easy to create books for different sellers and link them inside the book. Vellum will format print books without the guesswork or using something like Amazon’s publishing app. Need to make a box set? No problem. They have a new format, PDF/X-1a that works with IngramSpark to create a formatted product that uploads seamlessly.

What else can you do with Vellum? Perhaps you can use it for your blog, creating a more interesting style for your posts. Then it’s easy enough to publish your blog as a book, adding to your brand and selling your amazing writing. Or finally put together that pile of short stories. With the ominous task of formatting off the plate, authors can create professional books with little effort.

Again, Vellum is only available for Mac. The cost is $200 for unlimited eBooks and $250 for unlimited eBooks and paperbacks.

 


Tuesday, May 11, 2021

How to Use Vellum

 


by Guest Blogger Stacey Osvett

Technically, Vellum is a fully functioning Word Processor, so you could write your story from beginning to end right in the software. However, there are much better options designed specifically for writing. So, if you write in another program, you will have to export or save your file in a Microsoft Word (.docx) format.

To make it easier, there should be some kind of delineations between chapters and scenes. Vellum can automatically detect chapters based on a new heading or page break. It will also detect additional blank lines as scene breaks, so make sure you don’t have a lot of white space or extra returns in your writing if you don’t want to have a scene break there. You can always edit or correct the chapter and scene breaks manually, but it will take a little extra time (and who has any of that lying around?).

On the main screen of Vellum, simply click “Import Word File,” and Vellum will start to work its magic. It will automatically create a table of contents and title page, so there’s no need to include those in your manuscript. By default, the table of contents will only export in electronic editions. However, on the contents page, you can edit the settings to include it in print formatting as well. Personally, I normally don’t include a TOC for my fiction, but I will for a short story collection or non-fiction.

Here is where you can make some other customizations as well. Under the title of the project (in the upper left corner), you can upload your cover so it will be the first page of the ebook. In the right panel, you can preview how the current page will look on a variety of devices, including a Kindle Fire and Paperwhite, Apple iPad or iPhone, Nook Touch, Kobo Clara, and Google Android Tablet. 

Clicking into any one of the chapters lets you edit the name, subtitle, the chapter author in the case of a multi-author anthology or add images to the header. From the settings, it is also possible to change the type of chapter. For instance, if you have an Introduction, you can change the label and all the following chapters will automatically renumber. You can also add copyright pages, a foreward, acknowledgements, an about the author page, and also by the author page. 

Finally, above the title of the project, we’ve been working through the “Contents” of the book. Now we have a change to click over to “Styles” and choose a few stylistic choices for your book. There are different options for how you want the heading to look with different layouts, the look of the first paragraph, and even ornamental designs for scene breaks. For most of these options, you can also upload your own image. Do you have a stylistic heart on your cover? Why not make that symbol the break between different scenes!

My favorite feature in Vellum, though, has to be the ability to customize links. If a reader buys book 1 on Amazon, you can insert a link for book 2 that sends them to that page on Amazon. If they buy on Kobo, send them to book 2 on Kobo, etc. You can also create a generic link for all the other smaller distributors. Simply right click on any store link, and you can create customized hyperlinks for every major retailer.

Once you’ve previewed your book on the different reading devices and everything looks good, it’s time to generate your files. In the upper right corner of the screen is an open-book icon that says “Generate.” In the menu, you can choose where you want to save the files and the trim size for print (5”x8”, 5.25”x8”, 5.5”x8.5”, or 6”x9”).

Vellum will create a folder for your book that includes interior files for Apple Books, Google Play, Kindle, Kobo, Nook, Print, and Generic epub files. Plus, their development team is really responsive. Within a day of receiving an email from Amazon that they were changing some file formats from .mobi to .epub, Vellum announced an update that incorporated all the changes in their software. 

But what if I don’t have a Mac?

I get it. I’m a Windows girl myself. In my case, my husband is a tech guy and wasn’t opposed to having an Apple in the house for some programs he wanted as well. So we bought an inexpensive used Mac mini for those few programs.

Yeah, people love Vellum enough to buy a new computer just to run it.

But it’s completely understandable if you don’t want to add another cost on top of Vellum. 

For everyone else who’d rather have a lower-key solution, there’s always Mac-in-Cloud (www.MacInCloud.com). 

Mac-in-Cloud is a web-based program where you would access your own virtual Mac on any web browser. Essentially, you’d log in to Mac-in-Cloud online, and you’d see the desktop of your very own Mac. You’d have to save and transfer files between your computer and your virtual Mac using a cloud storage service, such as Dropbox or Google Drive. Costs will range from $1 per hour (I can upload and create my ebook files from a clean manuscript in about 15-20 minutes) to a flat fee of $25 per month.

Your files and software would be as secure on Mac-in-Cloud as they would be on a computer in your living room. Simply save your MS Word manuscript in Dropbox or your cloud storage of choice, upload it to Vellum using Mac-in-Cloud exactly as someone with a physical computer would do, then save the files back onto Dropbox. From there, everything’s ready to upload to all the retailers and aggregators. Or if you’re giving a story away for free to your newsletter subscribers, the print formatting is a simple pdf and easy to host on your website or a distribution partner like BookFunnel.

 

Tuesday, May 4, 2021

Vellum

 



Vellum by 180g is a book-formatting application. The app can format text for a variety of booksellers, including Apple books, Kindle, Kobo, and more. It is only available for Mac/Apple computers.

I personally do not have the program or a Mac. (Hint, hint, Hubby.) Considering my lack of technology, I invited Stacey Osvett to be a guest blogger. She has kindly penned our How-To next week.

Rumors around my water cooler hint if you are an Indie author, this is the program to use. Vellum has seamless, easy formatting tools. Users can create margins, headers, and page numbers with a snap. It allows authors to add flourishes such as drop-caps and interesting section break graphics. The program has a preview feature to show the user what the book will look like in various formats.

Cost can be an issue. Since the software is only available on one platform, you must have a Mac to use it. For creating only eBooks, the cost is $200. For creating paperbacks as well as eBooks, it’s $250. But the good news is it’s a lifetime purchase, not a subscription.

Download Vellum and try the app for free. The trial does not allow you to generate files for publishing. This can give you time to decide if it’s for you. Also, there’s a thirty-day money-back guarantee after purchase. You can use the license on two computers, but it may only work on one machine at a time. You can purchase through the free download or through their store.

I know authors who swear by it. Next week, check out Stacey’s explanation of how to use the app.