Mailchimp

 

Mailchimp is a versatile marketing system website. It continues to grow and change in this unusual market. I might not have all the boxes checked on the latest services for this powerful service. But I’ll give you a good overview.

Also, it’s not the only marketing service available. Other authors swear by Constant Contact or MailerLite among the competitors for your mailing needs. I’m still using Mailchimp and will share how easy the program is for simple newsletters with small mailing lists.

Mailchimp offers many opts under the wide umbrella of mailing service. Authors store customer lists, create and publish marketing mailings including newsletters, and create a website.

Authors usually come to Mailchimp to publish that elusive newsletter we all need. The service will also assist with mass mailings of all sorts of marketing materials you can create on their site. It also now can help small businesses create websites and assist with materials for marketing campaigns. Through the service, businesses can manage their audience, create ads, and automate marketing (reach out to customers).

The website also provides essential feedback on the marketing campaigns created. Users can sort through statistics such as views, clicks, and purchases. Audiences can be customized to hit the best customers for the product.

Setting up is relatively easy, and management takes a few clicks. Users can add links to their mailing list from other apps such as Twitter and Facebook.

Accounts are free to start with less than 2000 contacts on a mailing list. Prices from there range from $10 a month for 500 contacts with 24/7 support. The next cost level is $15 a month for 500 contacts and specialized digital tools for larger businesses. Last, the pricing tops out at $300 a month for 10,000 contacts and a comprehensive service report.