Last week, we looked at the basic functions of Book Funnel. Once you get comfortable uploading and distributing books through the app, it’s time for more fun.
Certified Mail is a way to distribute ARC copies to a small group of people. How is this different from a regular landing page? The Certified Mail feature lets you send out unique links to email addresses. Be sure you vet the list carefully so they don’t end up in the spam folder. These links are not shareable, keeping your ARCs safe from general distribution before they are ready. You choose the accounts and deadline to download the file. You can send a follow-up message to remind them to rate the story on various bookseller sites. Readers can be managed during the campaign. If you remove a reader, their download link will no longer work. Book Funnel has a step-by-step how-to for this feature.
Gift a Book feature allows you to send a title to one person. This feature is perfect for contest winners, forgotten ARC readers, or a loyal fan. It creates a unique link that cannot be shared. It emails for you with the link to the free download. It will also track when you sent the link, who you sent it to, and when they downloaded it. Great for keeping track of all your freebies.
Group Promotions are an opportunity to expand your newsletter and give away more free books. Choose from Sales promos or Newsletters. Choose your genres to get notifications when new campaigns begin. Find the best for your book/brand and sign up. With a Newsletter Promo, you will share your newsletter and free book offer with other authors of the same genre or type. Book Funnel will send out an invitation to sign up for the free item. You need to have an email-request landing page for this type of promotion.
For Sales Promos, Book Funnel generates a multi-page landing page to scroll through to view the books on sale. It does not require a landing page and can send the reader directly to a retailer. Also, no email addresses are collected with these campaigns. Once you join a campaign, you must share the landing page with your readers (as all the other authors will do as well). This way, your fans will see other books, but other readers will see your items. The link can send the reader to your landing page, and you can add the link to booksellers there (if you choose).
Author Swaps allows you to find like-genre authors for exchanging free books. You can work together to share links to your Book Funnel items. You put their link in your newsletter and vice versa.
There are two other features on the menu: Sales and Print Codes. Sales involves selling your book elsewhere and having Book Funnel deliver it. Other apps/sites are involved. If you really need this feature, I’d suggest you go directly to Book Funnel and watch their videos, how-tos, and support blogs. (This one is beyond me, sorry.) The Print Codes are a shareable download coupon for in-person events. Create the codes on the site, print them, and distribute them at signings, fairs, and conferences.
Book Funnel has so many opportunities for marketing and sharing your work. Check them out for the thirty-day trial and decide if it’s a good fit.
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